Johnny Doodle!

by Theresa Christine Johnson on 01/05/2016 | 3 Minute Read

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Meet Johnny: an entrepreneur and (more importantly) a lover of chocolate and fudge. Johnny is the poster child for this bold and brave brand from The Netherlands. The fudge company embraces a true and independent spirit that is communicated clearly on all of their packaging, encouraging people to be as bright and unabashed as Johnny.

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Designed by Brandnew, Johnny Doodle! has a fresh and youthful attitude that communicates a bold-tasting, delicious product. Sayings, like “All you need is...fudge” and “Home is where the fudge is” give the brand a quirky, funny personality that instantly intrigues buyers. The handwritten fonts are well-suited for a brand that aims to provide “honest” food, making each package of fudge feel one-of-a-kind.

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Designed by Brandnew

Client: Candy Store

Country: The Netherlands

City: Amsterdam

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