Featured image for Teahouse Exclusives Organic Line

Teahouse Exclusives Organic Line

by Theresa Christine Johnson on 12/21/2015 | 2 Minute Read

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Drinking tea is not just an act, as Teahouse Exclusives Organic Line proves — it’s a state of mind. The darling, quaint boxes almost transport buyers to a relaxing tea room or a lovely patio while they sip a cup of English breakfast or chamomile tea. Peter Schmidt Group designed the packaging to appeal to the sense of calm and serenity that drinking tea can help people achieve.

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Looking down on the boxes, a circular shape like that of a teacup is filled in with a bright color, coordinating to each tea variety. A delicate, cursive font contributes to the high-end quality of the organic product and also to the simple luxury that tea-drinking feels like.

“Every sip is a journey in itself, possibly even a dream into gently rolling tea plantations, yet certainly a natural and tranquil moment away from the hustle and bustle of everyday life. These sentiments are in every package of Teahouse Exclusive’s ‘Organic Line’ tea.”

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“Clean, solid circles shape images of stylised teacups and teapots, attentively decorated with twining stems, leaves and flowers that indicate the respective source of the tea’s ingredients. A creative typography, with gentle curves, balances a packaging that not only communicates the highest of tea pleasures, but also the balanced, ecological standards of the product line.”

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Designed by Peter Schmidt Group

Country: Germany