Featured image for Breuer Cosmetics

Breuer Cosmetics

by Elizabeth Freeman on 12/22/2015 | 3 Minute Read

Editorial photograph

A logo for the Breuer brand, a logo that represents the family Breuer, starts a new chapter and epitomizes progress. The solution: A simple and elegant, well-conceived, modern yet timeless trademark. Especially the individual design of the B in Breuer makes the logo exceptional. Whether you see a flower, the silhouette of a person or a pharmacist’s mortar lies in the eye of the beholder. The conception of the Breuer brand resulted in the development of their own care line. Developed in years of testing and in close collaboration with the two Breuer pharmacies, a valuable yet reasonably priced care line was developed, now carrying the name and brand Breuer.

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The challenge was now to place the new developed brand on the products in a clear and aesthetic way but at the same time cope with the complexity of the depiction of ingredients and the descriptions. The work resulted in a gorgeous and natural branding of the various beauty products with different color schemes in accordance with the particular purposes – a care line that embodies consistency, clarity and quality. 

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Designed by ICARUS Creative Agency

Country: Austria