The Concepts We Wish Were Real Awards 2015 Winners
by Jessica Deseo on 12/15/2015 | 18 Minute Read
You've been waiting patiently, and the time has finally come: we are thrilled to announce our first ever Concepts We Wish Were Real winners!
We were blown away by all of the submissions we received, and below you'll see our 38 winners — that's a 1st, 2nd, and 3rd place winner from the 12 categories, as well as our Best of Show and The Dieline's Pick. Each project was evaluated carefully against four main criteria: Branding, Design, Creativity, and Structure. Our esteemed panel of judges went through two rounds of judging to finalize the outstanding winners you see below.
THE CONCEPTS WE WISH WERE REAL AWARDS HAS GATHERED AN AMAZING PANEL OF JUDGES WHO SPECIALIZE IN PACKAGING, DESIGN, & BRANDING.
Thank you to everyone who entered the competition this year, and a big congratulations to all of our winners!
BEST OF SHOW
Pawscout Pet Finder | Jordan Nollman
The Pawscout digital pet finder attaches to a cat or dog's collar and provides radar-style homing that uses any mobile phone to locate a pet within a 200-foot radius, including a virtual leash that sends notifications if a pet strays. For pets that go missing, Pawscout’s Social GPS invokes a tracking community that automatically notifies owners when a dog or cat comes within 200 feet of anyone who has the Pawscout app. SPROUT was tasked with creating a unique unboxing experience for the Pawscout product at mass retail.
THE DIELINE'S PICK
Pepsi Alu | Karim Rashid, Inc
Alu is a beverage bottle concept designed for Pepsi. A minimalist shape is complimented with an organic ribbon referencing the Pepsi globe. An aluminum bottle with aluminum cap in different colors represents the different flavors.
CATEGORY: FRESH & PREPARED FOODS
1st Place: Meld | Jeannie Burnside, Whitecliffe College of Arts and Design
How can innovative brand and packaging solutions be a catalyst for busy people to improve their eating? My project is motivated by research into the growing popularity of convenience foods and how consumer health suffers as a result.
2nd Place: Rawiu | Ineta Plytnykien?, Vilnius Academy of Arts
Rawiu is a bachelor project of brand signs, created at Vilnius Academy of Arts by a graphic designer Ineta Plytnykiene. The project is cherishing traditions of healthy, vegetative nutrition. The created concept suggests using wild plants in everyday cookery all year.
3rd Place: Real Food Snacking | Davis Design
On-the-Go? That was cliché yesterday. Today, it’s table stakes. Today consumers are educated and cynical of major CPGs. They want more than just convenience, they want REAL food and wholesome ingredients.
The Offering: Simple. Pre-packaged pods containing natural cheese cubes, roasted nuts and wholesome granola clusters - minimally processed with real ingredients that you can see in a single-serve container.
The Challenge: Not so simple. Create a new brand geared towards millennials that is credible, relevant and that stands alone within the existing CPG snack offerings.
The Solution: Threefold.
CATEGORY: DAIRY, SPICES, OILS, & CONDIMENTS
1st Place: Honey Drop | SoRam Rachel Kim, Otis College of Art and Design
The project aims to solve the promblems of a packaging of honey: Messy hands and getting the honey stick around the jar after every use. Honey Drop provides the same scrumptious honey in round, easy to use molecular sacks that conveniently dissolve in your mouth or your drinks.
2nd Place: Hexagon Honey | Maksim Arbuzov
Feel The Nature, Feel The Form! Natural forms is the best way to show naturalness of product. You need to have only form that to understand what is inside of package. Honey must looks as honey. That is why this package is so simple and clean. You have to enjoy the smell and taste of Honey. Nothing more should not bother you.
3rd Place: Just Laid | Springetts Brand Design Consultants
Concept: As part of our ongoing work with Noble Foods, we were asked to develop concepts that explored hypothetical positionings for how eggs could better satisfy or respond to consumer needs. One of the many thoughts we had was how this commodity category could respond better to concerns related to CSR issues such as food miles and related freshness.
CATEGORY: CONFECTIONS, SNACK, & DESSERTS
1st Place: Paul Smith Chocolates | Siow Jun
Brief: Create a chocolate packaging design for an existing luxury brand (that does not already sell chocolate). — This was a school project/exercise that requires us to maintain a brand's equity and translate that into the packaging design itself. As such, we picked a real brand to work on, instead of coming up with a fictional one.
2nd Place: Doux - La délicieuse pâtisserie | Julien Noguera, Pratt Institute
Packaging and visual identity for a fictitious brand of gourmet donuts. Each donut comes in a separate package, and thanks to its modular structure, it is easy to transport several of them once attached on the top of each other.
3rd Place: Chocolate Barcode | Denis Lelic, De Biro
Chocolate barcode is a series of sweet promotional packagings. Inspired by wordplay of barcodes and bars - chocolate bars. The front visual is minimal and contemporary, using a melted circle sign it mimics the transformation from chocolate cubes to lines of a barcode. The inside of the packaging is where the magic spark happens and it brings the special momentum to it. Red sided barcode lines are applied to make a contrast to the minimalistic outer side.
CATEGORY: NON-ALCOHOLIC BEVERAGE
1st Place: Teavana | Melia Tandiono, Art Center College of Design
The new Teavana will provide quality at your fingertips. By integrating simple design, this new approach will highlight Teavana's ingredients, while keeping convenience in mind.
2nd Place: Teavana Tea Product and Packaging | Kathy Tieu, Art Center College of Design
Rebrand & Packaging for Teavana Tea The Teavana experience aims to reinvigorate time tested traditions. Old and wise yet still contemporary and refreshing, all facets converge into something unexpected and unique.
3rd Place: A to Tea | Rachel Chu, Student
Gourmet tea that is name alphabetically. Each letter tea & packaging is ornate with the motifs of it's origin. The letters are put together as a font as well.
CATEGORY: BEER, MALT BEVERAGES, & TOBACCO
Volksbier - a hybrid can. The concept idea come form combining 3 trends on Romanian market - pet beer consumption increase, can beer also increase and OOH consumption decrease.
2nd Place: Shadow Beer | Zoey Chung, Academy of Art University
Shadow beer is inspired by “black magic”, which symbolizes the supernatural powers that cannot be seen with naked eyes. The eye logo is the portal to that spiritual essence.
3rd Place: Old Guard | Viewpoint Branding Agency
Development of Naming and Design Beer Old Guard Black bearskins and red uniforms, stern faces and spectacular ceremonies of the guard mount – all of that is the image of an English guardsman, familiar to everyone, which inspired us to work out the visual conception of the English beer for the Russian market.
CATEGORY: WINE & CHAMPAGNE
1st Place: Trove | Athanasios Babalis, Athanasios Babalis Design Studio
Trove Concept: Trove is a gift box for quality wine or champagne. It has a built-in handle (so no bag is necessary), It is made of wood or paper (earth friendly) etc., It can remain useful (and beautiful) after the gift is given.
2nd Place: Pull&Enjoy | Martin Sombathy
Pull&Enjoy is minimalist design for wine made from young but more and more appreciated Slovak grape species - Devin and Dunaj. It brings additional functionality towards customer. It eliminates need of secondary packaging or tools.
3rd Place: Tiradors Wine Packaging | MARK Studio
Tiradors Wine Packaging: The word ‘tiradors’ is an Iberian reference to cork harvesters, who manually strip the necessary outer bark from trees. In homage to their skill, this concept wine has been packaged in oversized ‘cork’ containers. The logo was hand-printed to give the final product the desired well-aged look. And the base was even painted with red wine for maximum authenticity.
1st Place: Two Prophets - Mexican Moonshine | Aaron Harper-Lee
The concept was a hybrid of polar worlds where the dead meet the living. A homage to the Mexican holiday Dia De Los Muertos (Day of the Dead), was merged with the American tradition of Moonshine crafting. Two varieties of Mezcal Liquor, Añejo and Dorado, represent legendary twin warriors reincarnated as the sun and the moon.
2nd Place: Brand X | Charles S. Anderson Design Co.
Developed as a licensed distillery brand concept, Brand X uses a classic bottle silhouette within a clear, custom-designed flat decanter as a blank canvas for never-ending, bottle-related visual puns. Each of the design motifs is treated as a humorous sub-brand.
3rd Place: Lost & Found | Galya Akhmetzyanova, Pavla Chuykina
Numerous marine researchers have been trying to solve a mystery of the Bermuda Triangle — a set of disappearances in the western part of the North Atlantic Ocean. A new idea popped up in 2015. Absinthe is the cause. Perhaps, this is the most tempting explanation of some cases of vague reality and human vanishes.
CATEGORY: HEALTH, COSMETICS, FRAGRANCE, & FASHION
1st Place: Nepenthes | Marilu Valente - Merged Vertices
“A packet of Hollywood chewing gums: a small plastic sphere 8 cm in diameter containing 60 chewing gums. Like many plastic containers, this sphere is made out of several varieties of plastics: the body is Polypropylene (PP); the opening system on top, more flexible, is surely Polyethylene high density (PEHD), for enabling multiple closing/opening; the printed film around the body which identifies the product and shows regulatory indications, is in Polyvinyl chloride (PVC). If I spend around half an hour to consume one chewing gum, the plastic packaging, which is not recyclable, will surely take hundreds of years to degrade. This exemplifies the controversies of plastic consumption.” (Quote from the book Le grand debordement, pourquoi les dechets nous envahissent, comment les reduire by Elodie Fradet, Annick Lacout, Pascal de Rauglaudre, Rue de l’echiquier, 2014)."
FS is a fragrance bottle concept designed for Fendi. The opposing F's in the Fendi logo were a starting point to create an iconic, minimal bottle with an attached cap.
3rd Place: Tylenol Care + | Joey Cheng, Art Center College of Design
What is Tylenol Care+ ? Enhanced with interactive intelligence, the future of Tylenol offers an unparalleled experience for parents to monitor and keep track of medicine usage of their children.
CATEGORY: PERSONAL CARE
1st Place: Obsidia | Hu Chenchen, Pratt Institute
OBSIDIA is inspired by the volcanic extrusive igneous rock Obsidian. The volcano and the raw stone reflect the inner strength of man. Tucked inside this Obsidian box are three favorites for scented skin: 3 oz. OBSIDIA Facial Wash, Lotion and Exfoliating Scrub.
2nd Place: Evolut. Sliver Nanoparticles Soap | Be! Five Branding & Identity
Silver nanoparticles soap is made in the form of a pill. We did this to show that antibacterial soap is more likely than drug Cosmetic means. Packaging design is made in the same pharmacological minimalist style.
3rd Place: BandEase Innovation | Brandimage
Designer/naming, Lori Cerwin, industrial designer - Jim Shumaker, CD's & Naming - Lori Cerwin, Rob Swan What it means: Who hasn’t found themselves trying to apply a bandage to themselves with only one hand available? On top of that, have to deal with all the disposable material and small trash left over? We wanted to create a sterile environment that would let bandage application be simple, easy and very effective. BandEase is the answer. With a sterile sealed environment, and built on existing dispenser technology, every bandage rolls off and onto the desired surface with one-hand, pin point accuracy.
CATEGORY: HOME, GARDEN, & PETS
1st Place: Peckish Bird Seed | Shohaib Iqbal
Project Brief – Added Value. Take an item from a supermarket shelf that is worth £1 (approx.) and then re-design and repackage the item and in someway give the product “added value”, so it can be replaced on the supermarket shelf and sold for double the price.
2nd Place: Vive Gardening Kit | Shanti Shiue
Vive, a gardening starter kit by Burpee, introduces a new way of gardening with simple steps. The bucket provides all utensils needed for entry level gardening experience: seeds, fertilizer, rake, shovel, measurement and label. The challenge while designing this project is to design a whole set of beginner tools for child into a minimal form, and is to reduce waste and cost.
3rd Place: AutoZone Rebrand | TIna Tsung, Art Center College of Design
The AutoZone redesign brings the sense of all-inclusive, efficient, and present image to the automotive parts industry, and creates a credible and clear zone wherever, and whenever you need any assistance in car repairing.
CATEGORY: GAMES, TOYS, & RECREATIONAL
1st Place: Grid Brick | Kim, Cheolhong
This is a personal project for my graduate exhibition 2013. One of subproject of GRID is now published on Behance. I hope you inspired.
2nd Place: Skylab Product Packaging | Kian Ansari, Art Center College of Design
Nasa's Skylab packaging concept for educational gifts suchas telescopes, model rockets & freeze dried ice cream.
3rd Place: Wizard | Sadie St. Germain, Syracuse University
Wizard Card Game Rebrand. This special Deluxe 30th Anniversary Edition celebrates the magic and fun Wizard has brought to our players over the years. A new look, featuring elemental suits of Earth, Fire, Wind and Water makes a new unique experience.
CATEGORY: TECHNOLOGY, MEDIA, OFFICE, & SELF-PROMOTION
1st Place: Pawscout Pet Finder | Sprout Studios
The Pawscout digital pet finder attaches to a cat or dog's collar and provides radar-style homing that uses any mobile phone to locate a pet within a 200-foot radius, including a virtual leash that sends notifications if a pet strays. For pets that go missing, Pawscout’s Social GPS invokes a tracking community that automatically notifies owners when a dog or cat comes within 200 feet of anyone who has the Pawscout app.
2nd Place: The Bookbinding Essentials | Jiani Lu
A self-initiated project, the Bookbinding Essentials is a basic toolkit introducing bare essentials to beginner bookbinders. The package features two binders needles, waxed thread, clamp clips and a hole-pattern reference sheet. The intent of the toolkit design is to serve the economical duality of being both the packaged products and the packaging of the kit itself. The opaque vellum cover for instance, doubles as a transparent hole-pattern reference sheet. It showcases 6 different hole-patterns for introductory book binding methods such as the Japanese stab bind, coptic bind and saddle stitch bind.
3rd Place: Jupiter | Susan ST Van, OCAD University
This project was developed in my Packaging Design 2 class. The task was to create packaging designs for 3 SKU belonging to a mockup brand. We also created the brand identities to our mockup brands as well. Brand Identity Jupiter™ is named after the planet Jupiter in relation to its astrological sign characteristics of being the planet that brings expansion, abundance and growth into people’s lives.
A SPECIAL THANK YOU
Dieline Media & PRINT Magazine