Progresso Cooking Stock

by Theresa Christine Johnson on 12/14/2015 | 2 Minute Read

Editorial photograph

No doubt, you can definitely feel a difference in your body when you eat well versus when you eat food from the vending machine. Progresso, the soup company, has a passion for real, quality food that is healthy and delicious. With their new cooking stocks, they faced a dilemma, though—how to respect their 100+ years of heritage and their loyal customers but also appeal to adventurous cooks who want to try something new.

Editorial photograph

The new cooking stocks are certainly a refreshing change from their typical packaged cans. Instead of a busy label with a cornucopia of vegetables, Progresso Cooking Stock simplifies and essentially takes a more artisan approach. Two complementary blues, realistic drawings of the ingredients or livestock, and a contemporary font appeal to both current Progresso customers and those looking for a fresh, healthy dinner solution.

Editorial photograph

Designed by Hornall Anderson

Country: United States

City: Seattle

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