Star Wars / Kraft Macaroni & Cheese

by Elizabeth Freeman on 11/10/2015 | 1 Minute Read

Editorial photograph

Just in time for the release of the newest Star Wars film, Kraft Macaroni & Cheese has partnered with Disney to bring the Star Wars experience to life in an engaging way within the club environment. Packaging plays a key role in the success of items launched into the club environment, as it is responsible for capturing consumer interest and clearly communicating value and contents within a unique store environment. 

The packaging creates an engaging display of the battle between good (Yoda, Kraft Macaroni & Cheese) and evil (Darth Vadar) as the two characters battle with iconic light sabers across the pallet. The design also plays itself out across the primary structure with the design continuing from panel to panel as the box rotates.

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Designed by Soulsight

Country: United States

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