The Manada Luparia still growing…
by Elizabeth Freeman on 11/09/2015 | 4 Minute Read
Manada Luparia continues to expand their series of wines with two new stories on the market. Designed by the talented TSMGO, The Origin's illustrations tell the tale of the generous act of Lupa breastfeeding Romulus and Remus. "The Origin" is a wine bottle that represents the creation of things that remain in time or in our memory. Freedom's illustrations speak of the wolf's freedom as valuable as life itself and of a dog's security and comfort preventing it from discovering horizons and flavors. "Freedom" is a wine bottle that represents discovery and experimentation.
With these two bottles in the picture, the series is made of six delicious wines specially packaged in a pop-up case that helps narrate the entire story. Check out our previous post about the last four bottles.
"One of the project’s premises is to create a concept around the brand that attracts a consumer who is looking to discover and enter the world of wine, a consumer who needs to be guided through new nuances and flavors that are presently unknown to him. To achieve this the brand must be rejuvenated and become accessible and sexy, with simple arguments, loose the normal liturgy surrounding wine (excessive information, sophistication, tasting notes).
Two new stories has been launched in this second phase: The origin & Freedom. Indeed, this new release is including in a special packaging edition with a pop-up case with involves all the wines and reinforce his own storytelling with details to discover and to experience."
"The Arts & Crafts movement emerged in the United Kingdom and United States in the mid 19th century, returning the prestige to the artisan, attempting to democratize beauty through everyday objects: wall papers, lamps … A series of appealing labels have been created that clearly identify each wine of the brand and that evolve in complexity as the wine acquires more nuances.
The image tells a story that uncovers elements, all surrounding the wolf as the central axis of the range and main character of the Manada Luparia. A canvas upon which a story is told that allows us to discover nuances with an iconic, beautiful aspect. The story language is universal and can be understood in any part of the world with no need for adaptation. To enable the range to be understood and have an identity, the more simple, initiation wines are served in a burgundy bottle, while for the more complex wines are presented in a Bordeaux that is somewhat different from the conventional."
Creative Director: Ricardo Moreno Rodríguez
Designers: Marta Terrazas Llorente & José Luis Casao
Designed by TSMGO - The show must go on