by Elizabeth Freeman on 11/09/2015 | 2 Minute Read

Editorial photograph

A treat is a treat. Enjoying a treat in front of the TV, on the go or at our desks is certainly a moment of bliss and a great treat should always be presented in a beautiful, interesting and eye-catching piece of packaging. Motor Brand Design surely delivered by creating a graphically beautiful packaging for the Infuzions range of snacks: the bright and vibrant colour palette clearly communicates flavour and differentiates variants while contrasting dark backgrounds position the products clearly in the adult indulgence segment. Clean, modern typography and a conservative use of space help reinforcing this message whilst delicious ingredient have been photographed beautifully to generate appetite. Finally, the swirls on pack visualise the infusions- which is the essence of the brand.

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Designed by Motor Brand Design

Country: Australia

City: Melbourne

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