Dieline Awards 2020: YESSSS We've Extended The Deadline

Kent Cider Company Redesign

by Elizabeth Freeman on 11/05/2015 | 2 Minute Read

Editorial photograph

The Kent Cider Company is proud of its traditional methods of production, but its outlook is more contemporary than most Cider brands. The redesign reflects this while giving it a more vibrant and upbeat personality. Navigation was difficult with the previous design, so each variant was made more distinctive. Starting with its own stylised tree, each bearing its fruit to communicate the single variety used in production. All the information below is held within its roots. 

A hexagonal shape, inspired by the corners of apple crates, was also introduced to create a more distinctive badge, to which bold vibrant colours were added. 

Editorial photograph

The detail continues to the bottom of each label. The Russet variant for example is also known as 'old leather coat' due to its rough skin. This is reflected in the illustration and the supporting graphic elements, such as the Alcohol volume holding shape, which is also the sign for leather.

Editorial photograph Editorial photograph Editorial photograph Editorial photograph Editorial photograph Editorial photograph

Designed by Sand Creative

Country: United Kingdom

Creative Direction: Sean Harvey 

Client: Cider Company  


Share

Facebook Twitter Email

Continue reading

You may also like