Melbourne Moonshine

A white lightning shot into the heart of Bristol. Melbourne Moonshine is a new alcohol brand based out of South Melbourne and they appointed Sense to work on their branding, packaging and website.

The output is beautiful and unique. Talking about the influence for this concept, the team at Sense says “We took our inspiration from the bootleg history of moonshine itself, as well as the shape of the celestial moon and the copper of the alembic stills used to create this unique liquor.”

The pillars of this fine drop’s brand identity include photography referencing film noir aesthetics and a tone of voice full of down-home attitude. The translation on all the touch-point is smart and well-executed with the consistent and thought-through use of the beautiful logo.

Designed by Sense

Client: Melbourne Moonshine

Country: Australia

Designer: Vincent Casey

Copywriter: Rebecca Sloan

Photographer: Gavin Green

Creative Director: Guillaume Roux

Developer: Josh Stopper

Digital Producer: Matt Howsam

Account Manager: Xanthea Rossetto de Castro