Meet Leland Maschmeyer: Branding and Packaging Speaker The Dieline @ How Design Live

by Jessica Deseo on 12/02/2015 | 1 Minute Read

Meet Leland Maschmeyer, Executive Creative Director Founding Partner COLLINS, a brand and design consultancy in New York and San Francisco. His work has won every major award for creative and strategic excellence including a place in the Museum of Modern Art’s permanent collection. This portfolio includes global reinventions of Spotify, ALDO, and Vitaminwater; design of The Microsoft Store; packaging design for Target and eos; creation of Azealia Banks’ “Wallace” music video. In 2011, Campaign magazine selected Leland as a “Global 30 Under 30.” In the School of Visual Arts MFA program, he teaches “Systems Thinking and Design."

Leland will be at HOW Design Live, May 19 - 23 and will speak for the Branding and Packaging track by The Dieline.

The Resilient BrandLeland Maschmeyer will discuss resilience, its importance to the future of brand building, and how to design for it.

TimeFriday | 11:30am – 12:15pm

Attend HOW Design Live | REGISTER BY FEBRUARY 5TH FOR THE BEST PRICE!

Jessica Deseo

Jessica Deseo is a native southern Californian and Mexican-American designer. She has worked as a professional hands-on designer for a wide array of notable brands since 2005. In 2014, she took a step back from the day-to-day pixel-pushing and became a partner at Dieline, where her ultimate goal was to support the advancement of the packaging design community. In 2016, Jessica became a faculty member at ArtCenter College of Design, where her students' work has received a variety of recognition and awards in the packaging world. In 2019, along with her business partner at Dieline and other notable industry experts in the design community, they acquired PRINT Magazine, a longstanding staple of the graphic design community. Now, in her additional new role as a Partner and Co-Chief Creative Director at PRINT, she wears many hats and wants to grow the graphic design community with culturally relevant features while celebrating up-and-coming designers. Aside from her day-to-day, she enjoys her role at the New Museum Inc, where she serves as a mentor and has found a passion for helping young designers. In her personal time, she enjoys going to museums and the beach with her husband and daughter. In her limited personal time, she enjoys reading books by female BIPOC writers and attempting (attempting being the keyword) to learn how to cook traditional Mexican dishes.

Meet Leland Maschmeyer: Branding and Packaging Speaker The Dieline @ How Design Live

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