With one month to go until Christmas, we feel it is time to start talking about ‘Christmas-tastic’ pieces of packaging.
Design Bridge brings festive craft and jollification to Cadbury Christmas range: featuring felt fabric details layered on top of knitted winter landscapes, the designs are used across 22 products, which include advent calendars and gift boxes, and bring a new sense of festive fun and Christmas crafting to the range.
Kate Galle, Creative Director from Design Bridge commented, “Using knit as our starting point, we have developed a design that celebrates authentic, homemade Christmas crafts and makes the packaging feel joyful. Every element of our design looks like it’s been embroidered and stitched onto the packaging, bringing a home-crafted feel to the range that makes people smile.”
Design Bridge used the term ‘Christmas jollification’ to guide their thinking around what makes a Cadbury Christmas particularly special and took inspiration from festive home-knitted jumpers and felted Christmas stockings.
Keen to get the crafted elements just right, Design Bridge experimented with different sizes of knit and felt stitching to ensure the right balance of textures was achieved on pack, and even went as far as hand-stitching a giant felt Santa Claus. The team then created a set of guidelines for how to construct the layered designs. The proportions of purple, red and white on pack were carefully calculated so that Cadbury stands out on the shelf while retaining its festive appeal.
As part of the project Design Bridge also researched the different ways Santa has been portrayed throughout the centuries and applied their ‘Christmas Jollification’ thinking to create a new Santa to appear across the Cadbury Christmas range.
Paige Winter, Senior Client Manager, commented, “Our new Santa is the true bringer of chocolate at Christmas and adds joy to the designs through his friendly and fun appearance. He has open, welcoming arms with lots of Cadbury chocolates in tow, and has rosy cheeks, a full curly beard and a jaunty flick in his moustache that suggests his playful sense of humour.”
Let the festive season begin!
