Barking Irons Applejack

by Theresa Christine Johnson on 11/26/2015 | 3 Minute Read

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Barking Irons Distilling & Imports Co. has a goal to resurrect the stylish and dangerous history of New York through their latest release of spirits. Each one will embody an experience you might have in the Five Points, where the essence of the company comes from, and each one will also emphasize a different part of the story. Designed by Phear Creative, Barking Irons Applejack feels like it’s right out of a 1920s speakeasy and it certainly possesses some of that notorious NYC attitude.

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“The overall look and feel of the bottle design began with the existing aesthetic of Barking Irons; a vibe rooted in the history of Lower Manhattan with a vintage appeal. To bring the spirits arm of the brand to life, we looked to the target consumers in the whiskey category and what would appeal to their rock n’ roll sensibility. With this marketing approach in mind, the spirits brand evolved with a modern twist to help the bottle stand out in the category and on the shelf. The bold red color blocking of the NY gives the bottle a contemporary and unique feel while the font use and layout is directly drawn from the Five Points era.”

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“We included a map on the inside back label of the bottle to place the inspiration of the spirit geographically and historically while adding some texture and intrigue to the design. Each bottle is finished with a vertical neck wrap that is hand numbered with batch and bottle number and then sealed with a red wax stamp bearing Barking Irons' iconic crossed revolvers.”

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“Made locally, the process begins at Black Dirt Distillery in Pine Island, continues at Van Brunt Stillhouse in Brooklyn then is individually labeled and numbered by hand before release. Batch 1 will be available in a limited run of just 400 cases. The initial Barking Irons Applejack is a sophisticated pairing of white pepper and cocoa, with an upfront spice reminiscent of a well-balanced rye whiskey that finishes clean like a crisp apple cider.”

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Designed by Phear Creative

Client: Barking Irons Distilling & Imports Co.

Country: United States

City: New York

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