Klässbols Linen Factory

by Theresa Christine Johnson on 11/23/2015 | 3 Minute Read

Editorial photograph

Beautiful, intricate linens sell themselves, which is why the package design for Klässbols highlights the product itself. Tobias Möller and Rasmus Erixon created lovely yet simple packaging that emphasizes the history of the company and the quality of the linens.

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For the most part the design is minimal so as not to compete with the linens, with brown packaging and a black and white label. The love that Klässbols has for what they make shows through in the product, so letting customers become closer to it was key. Having an asymmetrical cutout revealing the actual linen allows consumers to touch and feel what they’re about to buy. It involves the customer, making them part of the experience.

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Designed by Tobias Möller, Rasmus Erixon

Country: Sweden

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