Black Isle Bakery

by Theresa Christine Johnson on 11/23/2015 | 2 Minute Read

Editorial photograph

I have a weakness for bakeries. Stopping in a small shop to pick up a pastry or get a cup of hot cocoa is one of the simple ways I treat myself from time to time. Black Isle Bakery is definitely one I’d want to stop in. Designed by OK-RM, the brand relies on stunning Instagram-worthy photography to form a powerful identity.

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“Acknowledging founder Ruth Barry’s background in contemporary art (and her growing client list including Acne Studios, Marlborough Contemporary and The Gentlewoman), the aim was to place the traditional craft of baking within a contemporary cultural context. Created with Lena C. Emery, the photography is an implicit part of the visual identity and forms a clear introduction to the bakery applied across printed and digital media.”

Black Isle Bakery steers away from the idea of a rustic corner store to bring buyers something different. Crisp photos of delicious foods and ingredients communicate a more premium bakery, and blue text against a white background is unexpected and comforting. Black Isle Bakery is crisp and to-the-point, letting customers know the high quality of their ingredients and goods. At the same time, the simplicity of the photos also gives the impression that the chefs rely on more traditional methods, letting customers feel like they've taken a step back into a simpler time.

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Designed by OK-RM

Country: United Kingdom

City: London

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