We want quick and convenient, and we want fresh and healthy. Why can’t these two coexist? Yarmarka was asking themselves the exact same thing, wanting to give customers grains they can trust but also make the product easy to cook.
“:OTVETDESIGN together with ‘Yarmarka’ Trading House change the terms. The agency created a brand new packaging for grains in cooking bags which clearly states the quality of the product.”
“These days people are having mixed feelings about grains in cooking bags. On the one hand, bags are quick and user-friendly but, on the other hand, a customer has no chance to assess their quality: specks and spots, fragmented kernels, color and smell. For this reason the most people prefer grains in a traditional package which they can feel, see and assess.”
