Rum Blender: Journey

by Theresa Christine Johnson on 11/18/2015 | 3 Minute Read

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In 2011, a revolution began in the whiskey industry with the world’s first virtual blending lab launched at Whisky Blender. Following that success only four years later, Rum Blender is here.

“Seven exquisite rums, handpicked for you to create your own bespoke blend by the bottle, simply blend it, name it, and before you know it you’ll proud be the owner of a truly unique bottle of rum unlikely to exist anywhere else in the world.”

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“To celebrate the launch of the site they collaborated with award-winning design agency of 25 years, Front Page, to create a limited run of an engraved decanter set representing their story. These illustrations were all created on a single uniforming grid developed to ensure that - although three different designers were working on each individually - they would all work together and share the same style and weight.”

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The rums are light, gold, and dark, each hailing from a different location: Scotland, The Netherlands, and the West Indies, respectively. Stout bottles with delicate designs of location appear frosted on the glass. At first glance, it’s simply a spirit, but each bottle’s fine details tell a story about the rum, making the rum and the bottle itself a keepsake.

“High quality photography, some web design wizardry and a heap of inspired wordsmithery, the bottles are on full display in a microsite. Please check them out and read about the adventures they’ve been on.”

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Designed by: Front Page

Client: McWhiskersons of Bothwell Ltd

Country: Scotland

City: Glasgow

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