Featured image for Adidas Ultra Boost

Adidas Ultra Boost

by Elizabeth Freeman on 11/17/2015 | 2 Minute Read

Editorial photograph

Think Packaging achieves communicating the lightweight transformative feel of the Adidas Ultra Boost running shoe with their newest interactive packaging form. The shoes rise from within the packaging, and the outer pack instantly becomes the pedestal on which to marvel at the Primeknit runners.

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Structure: Think Packaging

Artwork and production: ICG

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