Adidas Ultra Boost
by Elizabeth Freeman on 11/17/2015 | 2 Minute Read
Think Packaging achieves communicating the lightweight transformative feel of the Adidas Ultra Boost running shoe with their newest interactive packaging form. The shoes rise from within the packaging, and the outer pack instantly becomes the pedestal on which to marvel at the Primeknit runners.
Structure: Think Packaging
Artwork and production: ICG
Search for posts featuring the color value of #ade3ff
Search for posts featuring the color value of #ffffff
Search for posts featuring the color value of #1d8cbd
Search for posts featuring the color value of #673f1e
Search for posts featuring the color value of #fdc780
Search for posts featuring the color value of #7f7f7f