Italy is renowned for great fashion and fantastic wine. To create a unique packaging for the Limited Edition Collection of wine makers Varvaglione, Idem Design took inspiration from the great Italian fashion and literally ‘dressed’ the bottles to impress.
The packaging of the two different Italian red wines (Negroamaro del Salento and Primitivo del Salento) was designed to create a design object, something precious and unique that consumers would be proud to own and display.
Talking about this project, the team at Idem Design says “Our aim was to “dress” the bottle like a living object and, to do that, we took inspiration from fashion world by which we were fascinated. The fashion area we analyzed was the textile one, in which we chose two textures to “sewed” our packaging around the bottle”.
The concept has also been applied to the black-and-white gift packs, a must-have for fashionistas and wine lovers alike.
