by Theresa Christine Johnson on 10/29/2015 | 3 Minute Read
COFIX has made it so that your caffeine addiction won’t make you go broke. The ultra-modern and hip cafe keeps things simple and uncomplicated for customers, creating appeal in its clear-cut design. Kapsoola was hired to work on branding, graphic design, and packaging for the chain with a clear belief system in place.
“COFIX is a fixed priced (only 5 Israeli New Sheqel per item) coffee chain, that aims to revolutionise the Israeli café market. We chose a catchy, sharp name + minimalist, functional and straightforward visual language — believing that a fair and affordable brand can also convey elegance and confidence.”
COFIX relies on a simple color palette and large, bold text to get its point across. The result is a modern and youthful brand that is free of frills and unnecessary distractions. A modern sans serif font with crisp whites and pitch blacks allows COFIX to focus on one thing—providing simply delicious and affordable coffee.
Designed by Kapsoola