If you love handcrafted, homemade beer, you’re certainly lucky—more and more brews seem to be popping up every day. Daniele Simonelli began brewing beer years ago, which has now led to the production of Big Belly Band beer.
“Inspired by a tour inside the Guinness Factory in Dublin, during the Autumn of 2011 I started to brew my own beer with some friends of mine. Even though we didn’t have any knowledge of the art of home-brewing, step by step we learned the craft and started to produce some pretty nice beer. Our intent has never been to create a commercial beer, but a homemade and handcrafted one. We wanted to have fun while brewing and to create a beer to share among our families and friends. Following this vision, I designed a brand identity which reflect the handmade nature of our beer: the BBB beer is totally handcrafted, from the brewing to the label.”
The packaging for Big Belly Band has characteristics that one might look for when searching for a delicious craft beer: confidently bold, warm, and hearty. Each beer comes with a tag that has been individually stamped, speaking to the handcrafted nature of the brand. The yellow and off-white of the packaging materials work harmoniously with the amber bottles, giving Big Belly Band a bit of a traditional, small-town feel.
