The day has come for Level Ground Trading—they have just launched brand new packaging for their entire coffee line that is 100% compostable. As a company that maintains high ethics in all of its practices, utilizing fully biodegradable packaging was a big goal, and Subplot Design Inc. helped them to achieve it.
“The new packaging material is certified compostable by BPI (Biodegradable Products Institute) and is made in Canada from FSC Certified wood. The material delivers the needed barriers for freshness and also decomposes in 180 days or less, and is printed and manufactured by Genpak in Ontario. The result is a brand new package holding 454 grams of coffee that minimizes impact on the planet.”
“The new packaging shape is more industry-standard, which alleviates some retailer’s concerns that the previous pouch-packs were too wide and unstable on the shelf, taking up too much room and often looking messy at retail. New packaging-forming and filling capabilities at Level Ground also allowed Subplot to remove the extra face-panel label and have information printed directly on the packaging, thus cleaning up the overall design. Finally, an audit of essential communications on the packaging allowed the design to be cleaner and simpler to aid in a quicker read.”
