Tesco has introduced a range of own-brand, non-alcoholic beverages, designed by the London-based design consultancy, Pemberton & Whitefoord. The sparkling drinks are intended as mixers and include Indian Tonic Water, Soda Water and Bitter Lemon flavours, featuring low-calorie options.
P&W designed colorful, dynamic backgrounds and used contemporary typography to bring energy and excitement to the designs. The packaging solutions have strong shelf standout and personality. The redesign has also included shrink-wrapped 6x 250ml and 4x 1litre multipacks.
According to Simon Pemberton, P&W Partner: “The packaging redesigns for the mixers range have been brought up-to-date with these colourful contemporary solutions with a nod towards traditional, nostalgic packaging. We hear that consumers have had an exceedingly positive response to the new designs and flavour options, including Indian Tonic Water with Jasmine”.
Creative Director: Simon Pemberton
Senior Designer: Jon Sleeman
