The new Neenah Character promotion shows how packaging with unique, premium paper can extend a company’s branding.
At first glance it looks like a cool shopping bag from an avant-garde fashion brand, but it’s actually the new Neenah Character promotion. The sleek and mysterious carry case with “pick me up” appeal houses five different creative packaging samples that showcase a multitude of Neenah’s premium packaging papers and printing techniques. The promotion, designed by Design Army, is the third in a series of 3D Neenah promotions that focus on brand packaging. “We want people to think of paper as more than just paper — it’s a versatile material, just like fabric or metal, and it can have a three-dimensional form,” said Pum Lefebure, Design Army’s Co-Founder & Chief Creative Officer.
The outer carry case, constructed of a combination of NEENAH® Folding Board, and SO…SILK® Papers, uses a deep, full emboss and foil stamping to create an elegant, yet sturdy structure.
