Larun IPA Craft Beer
by Theresa Christine Johnson on 10/21/2015 | 3 Minute Read
I just love simple Scandinavian design like this. Larun IPA beer was designed by Joonas Jansson, with specific attention to the place where the beer is sold.
Against the amber bottles, the stark white of the label is immediately noticeable. Black text and images appear neatly on the front, keeping the appearance minimal. Instead of a traditional cardboard six-pack, Larun IPA appears in a small wooden crate with a carrying handle. It’s clearly beer, but these special elements and its simple design communicate that this is a unique craft beer unlike any other.
Client: K-Supermarket Lauttasaari