Featured image for Larun IPA Craft Beer

Larun IPA Craft Beer

by Theresa Christine Johnson on 10/21/2015 | 3 Minute Read

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I just love simple Scandinavian design like this. Larun IPA beer was designed by Joonas Jansson, with specific attention to the place where the beer is sold.

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“Branding and label design made for Larun IPA craft beer. Laru (abbreviation of Lauttasaari) is a district of Helsinki, situated on an island known for its landmark water tower standing on a hill full of trees. Larun IPA beer is only sold in Lauttasaari and it's visual identity is influenced by the calm and uncramped nature of this district.”

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Against the amber bottles, the stark white of the label is immediately noticeable. Black text and images appear neatly on the front, keeping the appearance minimal. Instead of a traditional cardboard six-pack, Larun IPA appears in a small wooden crate with a carrying handle. It’s clearly beer, but these special elements and its simple design communicate that this is a unique craft beer unlike any other.

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Designed by Joonas Jansson

Client: K-Supermarket Lauttasaari

Country: Finland

City: Helsinki

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