Warner Edwards Craft Gin
by Theresa Christine Johnson on 10/19/2015 | 3 Minute Read
You probably won’t be able to choose just one of Warner Edwards Craft Gins, which come in four variants: Dry, Sloe, Elderflower, and Rhubarb. Biles Inc. worked on the branding and packaging for the line of super premium gin, creating a high-quality brand that oozes craftsmanship.
“The bottle, from the shelf to the glass, is a journey of discovery and delight, with features such as the wax dipped closure, cigar band style over label and intricate glass etching embellished with modern twists and eccentricities. The unique label shape gives stature and distinction to the brand marque. At the same time the story of the union of the founders is reflected in the presence of the English Lion and Welsh Dragon.”
Great care and detail went into the label for Warner Edwards Craft Gin, with delicate background illustrations and a wax closure. It gives the impression that this is not merely a spirit used in cocktails, but one that takes center stage and is a conversation starter itself. The gins feel luxurious and almost decadent, but also adventurous in offering a few varieties that come in coordinating hues.
Anthony Biles, Founder and Creative Director of the London Agency says, "Warner Edwards Gin is uncompromisingly good. The craft and knowledge that goes into the product is exceptional and the bond between the two founders very evident. The story behind Warner Edwards is rich, and deep and we have used it to inform the design. To unlock the design, we picked out the key qualities in the story and expressed them across the brand in a meaningful and differentiated way; to give Warner Edwards the premium luxury credentials to compete globally against other spirits. In short, we wanted to be as uncompromising with the design as Warner Edwards are with their gin; to capture the craft and passion that goes into the bottle, on the bottle.”
Designed by: Biles Inc.