Featured image for TopShape


by Theresa Christine Johnson on 10/15/2015 | 3 Minute Read

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These new enriched bottled waters will add a splash of color into your day. TopShape vitamin water is a bright and bold way to up your water intake, designed by Brazil-based agency Sweety & Co.

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“TopShape is a vitamin-enriched water from Bulgaria that aims to replenish minerals, vitamins and energy in a practical and delicious way. Our strategy was to use typographical elements and numerals in order to indicate the vitamin value contained in each bottle, making the recognition easy at supermarkets and other points of sale. We also brought a colourful and vibrant degrade that refers to the energetic act of replenishing vitamins. We proposed a new brand, that suggests the idea of vitamin capsule.”

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TopShape’s beautiful gradients on each of its four varieties of vitamin water are instantly noticeable. Each flavor has its own number and color palette, helping consumers locate it easily on grocery store shelves. While the new brand hints to the idea of a pill capsule, TopShape appeals to both the health conscious and those simply looking for a delicious flavored water. The bottle has a different shape than a traditional bottle of water, giving the impression that it’s water, but also offers benefits in addition water alone.

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Designed by Sweety & Co.

Country: Brazil

City: Porto Alegre

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