Jamie Capozzi from Theory Associates takes us through Day 3 of CES 2105 Conference.
On day three of the Consumer Electronics Show, I spent the entire day walking the North Hall. Now at first this might sound a bit lazy, until you understand that its two massive floors are packed with exhibitors selling products in boxes, which is not the norm for this show. The central hall, for example, is full of the sexy big-ticket items like TVs and cars…not exactly the type of brands that are going to live or die by their packaging. However, the North Hall is where the bulk of products requiring packaging are shown, which made for a really interesting day. I found four really cool packaging designs that stood out from the pack.
Plantronics:
Over the years, these guys consistently produce a really nice product. This year we saw great industrial design headed by Darrin Caddes and a really attractive packaging concept headed by Art Director Jeff Brand. They kept the design language really simple, both typographically and visually, by reinforcing the product color though the packaging design. Great product renderings and an elegant foil stamp in the Plantronics shape resonated with the elements that have tied their brand together for over a decade. But the best part is the paper pulp inserts that hold the product are just beautiful. Simple packaging, done really well.
