Boxer Shorts

by Elizabeth Freeman on 01/08/2015 | 2 Minute Read

A neat and tidy box with boxer shorts tucked inside. Designed by Impprintz Web, these patterned undergarments are taken up a notch with kraft paper boxes labeled in a gridded format with each chunk of information having its own designated contained space. In contrast, a play with type with the logo is scripted and the central focual point of this entire design. 

Editorial photograph

"Earthy and urban packaging for a range of naturally dyed organic cotton boxer shorts by Indigenous Industries. The screen-printed kraft board boxes designed byImpprintz, uses a typographic play of words, and infographics explaining the various aspects of the project. The box has been designed to be able to add size and pattern variations with a simple sticker system. Indigenous Industries is a brand that focusses on producing clothing using traditional processes that are sustainable, while protecting resources and giving back to society. A custom made logotype was developed for the Indigenous branding, to give a feel of an aboriginal script."

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Designed by Impprintz Web

Client: Indigenous Industries

Designers: Rahul Sureka, Simran Sahi 

Photography: Jeremy Carroll

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