by Elena Massucco on 01/05/2015 | 3 Minute Read
Smartbites is the name of a range of sugar free candies for adults. The whole concept, from development of the idea to the design, branding and packaging, has been created by brand strategist and designer José Jiménez Lara. José started the development of Smartbites as a personal branding project and the result is an integrated piece of work which also covers the creation of the recipes for all the different candies.
Healthy food and snacks are a big trend these days and José Jiménez Lara has decided to revamp the identity of a traditional product and create a range of premium hard candies with sophisticated designs and colours and with exotic and surprising flavours.
“The result is small square unique pieces of pleasure full of taste”A great concept, product development and branding. The overall packaging is premium, elegant and visually interesting and the range of flavours are incredibly appealing.
Designed by José Jiménez Lara