by Elizabeth Freeman on 01/06/2015 | 2 Minute Read

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Introducing America's first probiotic juice drink, Goodbelly. This beverage, designed by LRXD, is formulated to give consumers the nutrition found in probiotic dairy products without the dairy. With a vibrant arrangement of fruit against a chalkboard background, the design aims to create a dramatic yet playful contrasting look, ultimately standing out from other juice competitiors. 

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"What you eat and drink has so much to do with your overall health. And where does that health get started? In your gut, your digestive tract — your belly. That’s why you should start every day with a GoodBelly. The brand came to health-focused advertising agency LRXD to evolve the look of their probiotic juice drink to be more ownable, consistent and to boost the flavor appeal across all SKUs."

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"It was crucial the new design instantly convey the most important health benefits to fickle consumers. As America’s only probiotic-based juice drink (others are dairy-based), the new look now screams “juice” — a big deal for people who want probiotic benefits, without the dairy. For GoodHealth, grab yourself a glass. Because when your belly smiles, the rest of you does too."

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Designed by LRXD

Client: NextFoods

Country: United States

City: Denver

Designer: Brian Son

Creative Directors: Kelly Reedy & Jamie Reedy

Copywriter: Jamie Reedy

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