AHAB

Introducing another brilliant design collaboration between eskju & Pixeljuice 23. The goal was to rethink what one considers to be standard t-shirt packaging and transform it into something magical. A narrative that tells the story of the process of creating the apparel's illustration which in turn created an entire interactive experience. With paper and wood being the main substrates, a skeletal fish bone get wrapped in the screen printed cloth, wrapped in parchment, and feed a baited hook. 

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Designed by eskju

In Collaboration with: Pixeljuice 23

Country: Germany

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