Leon Chocolate

These chocolate bars, designed by Jo Ormiston for Leon Restaurants bring life to the party with colorful geometric patterns inspired by traditional Mediterranean tiles. Reminiscent of Alice in Wonderland's "going down the rabbit hole," this design attempts to create an optical illusion that invites people to try a bite of the bittersweet concoction.

"At Leon we use the term 'full of sun' in everything we produce, including our food and our branding. The bold colors, shapes, and beautiful foil touches evoke this sense of sunshine and fresh flavor.."

Designed by Leon Restaurants

Country: United Kingdom

City: London

Designer: Jo Ormiston

Copywriter: Saskia Sidey 

Produced by: Leon Restaurants 

Printer: Trinity Connections 

Photography: Lucy Heath