La Queleña Fardelejos is a beautifully packaged Arabian dessert which can thank it’s good looks to TSMGO (The show must go on), a Spanish design studio. TSMGO was tasked with creating a design for this product which would be easily recognized by the consumer, while also creating new customer interest.
“So as to stand out from other producers, instead of using a Fardelejo (the dessert), this has been substituted by a pattern, in the shape of an almond, that reminds us of the origin and tradition of this sweet and that unites its colours, as it is sold largely in craft fairs and the product is exposed, showing the content that is easily identifiable and stands out from other brands.”
TSMGO created a design which was inspired by the regional origin of the dessert. That inspiration was found in Arabian architectural structures, Arabesque style patterning and the incorporation of the almond shape into the design, since the almond is the key ingredient in the dessert.
