by Elizabeth Freeman on 01/15/2015 | 2 Minute Read
"Entangled is a new seasonal release from Victoria, BC's Driftwood Brewery. The Hopfenweisse style marries two flavour profiles: tropical hoppy flavours typical of a West Coast IPA and the banana and cloves that are typical of a Heffenweisse. Hired Guns Creative provided the product naming, branding, and packaging design for this truly seductive craft beer experience."
The enchanted Hopfenweisse brings fantasy to life with hypnotic mythological figures that blend into a gradient green, yellow, and blue background. Hair and clothing of the two heads wrap around the "Entangled" letterforms and continue to the back of the bottle.
Designed by Hired Guns Creative
Client: Driftwood Brewery
Designer/Typography/Creative Director: Richard Hatter
Photographer: Sean Fenzi
Printing: West Key Graphics