Featured image for Geezer


by Elizabeth Freeman on 01/14/2015 | 2 Minute Read

Editorial photograph

Slender tight knit ties, designed by Watts Design, are folded ever so neatly and tucked inside a clear plastic pouch. The design is simplistic and focuses on the quality of the product and the textured material it's made from, personalizing the accessory to meet the needs of Geezer's consumers.  

"Watts Design has designed a timeless logo that has unique flair and a packaging range to match for Geezer Melbourne, a new online fashion company. The logo design is stylish, functional and fun – reflective of the Geezer ethos. The packaging design brief was to providing an affordable, quality product with a dash of audacity and character. Using a clear matte plastic bag to seal in the ties “freshness” and provide a premium feel, this is a packaging solution that is designed to work with the product. Accented by natural kraft paper and overlaid with white print, the design utilises quirky illustrations and language to represent the brand, whilst allowing the product to really shine and sell itself."

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Designed by Watts Design

Country: Australia