by Elizabeth Freeman on 01/12/2015 | 2 Minute Read

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Unique food packaging that is not afraid to tell the truth. Designed by the—pony, E=at2 is about promoting healthy eating and doing so with cool illustrations and interesting facts. Sandwiches, and natural soda are wrapped in kraft paper that can easily be used as a placemat. Drawings of foods, inspired by pop art, are dissected allowing the consumer the ability to see what really goes into making their food. 

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"I designed and conceptualized this school lunch concept for the Seattle-based food company No Junk Inc. Inspired by the smartest kid in school, Einstein, and the pop culture which plays a huge part in the students everyday life I created E=at2. My aim was to create a playful brand with an attitude and a coolness that appeals to the students. The E=at2 concept is printed on recyclable paper and all the menus are made of organic fruits, vegetables and natural meats - that is honest food."

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Designed by the—pony

Country: Denmark

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