Concept: RAW

by Elizabeth Freeman on 10/10/2014 | 2 Minute Read

The juicing trend has leaked into Canada where "RAW" has taking their place in the market with their local and organic beverages. With such a focus on bringing clean foods to their community, a packaging style of "clearly white," designed by Lauren Nichole Foot, was conceptually implemented. Fresh juices, as well as pre-made ones, are stored in clear glass and plastic bottles and stamped with with a block of white text, packing with tons of vitamins and nutrients.  

“RAW: Raw is a local Vancouver community kitchen/health bar that provides its customers with delicious and refreshing juices, smoothies and salads. Customers can select one of our four pre-made juices: The Beach, The Chief, The Cove or The Grind, all of which have different nutritional properties that have been developed to replenish nutrients lost throughout your daily activities. Customers have the option to enjoy their juices in juice or smoothie form. If a customer wishes to make their own juice, smoothie, or salad they can choose from the local and organic vegetables available at the vegetable bar.The concept behind the juice packaging was “live simple, live local”. Each juice has been named after a different beach or popular hiking spot within Vancouver. Each juice label features the name of the juice and the name of the company on the front. The back label features the nutritional properties contained in each bottle. Each juice has been designed to replenish the nutrients lost at that particular spot within Vancouver, for example, someone at the beach will need to stay hydrated, where as someone on an intense hike”
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Designed by Lauren Nichole Foot

Client: RAW

Country: British Colombia

City: Vancouver

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