Ricoh Theta is literally changing the way we photograph the world and capture memories. Basic photos are a thing of the past with apps like Instagram and VSCO Cam at our fingertips, allowing us to edit and filter-up our selfies (#nomakeup). But even Instagram is no match for the Ricoh Theta and its 360 sphere technology, which allows users to capture ALL angles.
THE PRODUCT
What is Ricoh Theta? It is a slim, pocket size, lightweight camera that has the ability, with a touch of a button, to snap a 360 degree photo of the surrounding area. Once captured, the image is sent to your smartphone through a specialized wi-fi ip.
Viewing the photo is the most exciting part. Users are able to manipulate the image, adjusting the perspective, and with a little tweaking, the result is a spherical masterpiece. Snapshots transform into ooey-gooey photographic color wheels, making for way-cooler social media shares.
THE PACKAGE
In terms of packaging, the design needed to be as timeless and minimal as the object it houses. A full telescope design style was implemented, similar to the Apple iphone box, and debossed metallic type was inscribed on the sides. A green vector line drawing on the top of the container, acts as its “MC” as you slide the two box halves apart reveling the Theta inside. The camera sits aloft a bed of foam, above a stack of slender instructional booklets, an import USB cord, and a soft cloth pouch.
What makes this product and its packaging so successful is how easy it is to use. Not only is the design’s form beautiful, but there are minimal controls which means better interaction between user and camera.
THE IMAGES
Via Ricoh Theta
