by Elizabeth Freeman on 09/04/2014 | 3 Minute Read
SpinDrift indeed has a "fresh take on soda." With help from MH Design, they created packaging that successfully displays the company's mission. The glass bottle is tagged simply with Spindrift's playful logo, while a pastel tumbleweed, encasing an illustration, sits aloft.
"When we began thinking about offering fresh soda to California we knew the only way to introduce California to fresh sodas was to, well, move there. California is the home of fresh, with more raw fruit available than anywhere in the country. We began by running a batch in 2010 and 2011 to make sure we perfected the process. Ultimately, we knew the only way to do it right was to offer a California squeezed, California bottled, and California based operation.
And of course our charity work with non-profits protecting water resources continues. We have already aligned ourselves and are printing our caps with Heal the Bay. Look for more exciting new partnerships in the works upcoming."
Designed by MH Design
Country: United States
Designer: Mai-Lis Tria