A rebranding of S・I・N was made by Marina Lombardi. The packaging including stationary was stripped down to a more organic form, using substrates that translate to the company’s identity. A Kraft paper pouch, holding coffee beans, is stamped with a custom floral pattern and given a pop of springtime color with pastels. The business cards and stationary are keep monotone accenting the natural fibrous paper used.
“Visual identity restyling of a coffee brand that operates as an interconnecting partner between different Italian organic coffee producers. The new logo wants to highlight the company mission to export Italian products all over the world underlining their exquisite Mediterranean origin and the attention for the organic farming.”
