Cheryl Indelicato, proprietor at HandCraft Artisan Collection teamed up with veteran winemaker Alicia Ysais to create a portfolio of California wines that would appeal to working women.
The goal of the project was to develop a collection of wines that would be pair well with food, be fruit forward, distinct, and easy to enjoy while taking the indecision out of the consumer buying. It is with this in mind, along with its target audience, that the brand chose a classic aesthetic that is easily color-coded to help consumers identify their favorite varieties of wine.
