Featured image for ICA Beverages

ICA Beverages

by Barbara Zandvliet on 09/03/2014 | 2 Minute Read

Swedish branding agency Silver produced design and packaging for a new, non-alcoholic beverage line for food retailer ICA.  

Editorial photograph

Silver was challenged to create an aesthetic for ICA's new range of high quality beverages including juice, cider and beer, aimed at enthusiastic foodies looking for healthier alternatives to alcoholic beverages. 

"In grocery stores today there is a very limited, near to non existing, offer of good non-alcoholic alternatives. We wanted to offer a complete solution of beverage and food combinations that inspires new food experiences with suggestive info, graphics and organic design. The range strengthen[s] ICA's presence and expertise in the overall meal experience." - Silver

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The design keeps the consumer in mind with colorful visual symbols that make it easy for consumers to plan food pairings and the appealing, bold font stands out to communicate with buyers in busy, retail spaces.  

Agency: Silver

Creative director: Jacob Bergström

Designed by: Anne Dahlin; Johanna Karlsson, Senior Designer 

Project manager: Maja Wetterberg  

City: Stockholm

Country: Sweden