“Found” sparkles with their collection of organic beverages . Their fruit nectars, as well as their zesty waters, are packaged in tall triangular bottles elevating the product inside. Each glass is labeled with the “Found” logo and garnished with an illustrated rendering of its flavor; all in all referencing old medicine and herbal books.
“Consumers have endured artificial engineering for decades. Concentrates, genetic modification, greed, credit, over-development, unsustainable practices – all have sacrificed quality for scale and purity for what’s artificial. At FOUND, we dub this time in history as “The Age of Artificial.” But, as with all ages, this one is coming to an end. People know what the “right choice” is – yet, still factors of price, convenience and our daily personal stresses all manifest in consumption that hinders mass acceptance. Humans instinctively won’t change overnight, but recently we’re redefining expectations and setting new standards for brand behaviour & transparency. FOUND realizes trust comes through being transparent, clear and consistent – and urges you to keep your expectations of yourself & us, exceptionally high.”
