by Barbara Zandvliet on 09/23/2014 | 3 Minute Read
Getbrand - Branding Agency produced design and concept for Madeo Coffee packaging in Russia.
"When you go food shopping to the local supermarket no one is there to tell you which [coffee] is the best for you or how to make it properly so that each coffee blend will release it's best.
We decided to put down a story of what makes a perfect cup of coffee step-by-step starting with private coffee plantations around the world and ending with an aftertaste perception of the blend--to see coffee [through] the eyes of 'coffee-snobs.' The story gives more insight into the process of making a perfect cup of coffee."
The chalkboard-esque font mimics the type of casual signage coffee drinkers are used to seeing at their favorite cafe--creatively reinforcing the product and personality. The bright colors and contrasting black background lend a fun, informal vibe to the brand's packaging design, while sentimental graphics evoke memories and tastes associated with a great cup of coffee.
Designed by Getbrand - Branding Agency
Client: Madeo Coffee
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