by Barbara Zandvliet on 09/22/2014 | 3 Minute Read
Norwegian brand agency by north created branding and design to accommodate various varieties of brews for craft brewery Bådin. The agency was challenged to produce a flexible identity for endless label varieties, without diluting the Bådin brand.
"Our task was to develop a distinct identity with strong local roots. A tight typographic expression provides a high degree of recognition while the use of color and typography differentiate the varieties. "
The result is an interesting mix of fonts with minimal color, simple patterns and clean formatting to add visual interest and easily tie into other marketing campaigns, including print and web.
Designed by by north
Photography: by north