Featured image for Coco Fruit

Coco Fruit

by Barbara Zandvliet on 08/11/2014 | 2 Minute Read

Design agency, Inketa was charged with building a new identity for Coco Fruit, an independent Brazilian brand specializing in coconut water, to restate their products and value.

With full customer collaboration throughout the process, Inketa produced a redesign of CocoFruit's logo, packaging and promotional items.

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"The work was based on visual illustrations that depict traditional agricultural activities in northeastern Brazil and in traditional folk art, using repetitive elements to form a pattern, adding a retro feel. Each illustration has been developed with a maximum of three colors by overlapping colors."
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The brand's new logo is modern and attractive, while conveying the purity and authenticity of the product's prime ingredient. 

Design and Illustration: Taiam EbertCountry: BrazilAgency: Inketa