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Hey Malbec

by Barbara Zandvliet on 08/07/2014 | 1 Minute Read

Graphic design agency, Estudio Iuvaro gave the latest wine produced by Matias Riccitelli Wines the ultimate superhero treatment. 

Touted as the "wine with superpowers," this label is personified by the graphic illustration of a superhero, whose mission appears to be keeping the wine flowing.     

"Malbec is the Argentinean flagship variety and this beautiful wine is a truly sublime interpretation."
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The packaging is enhanced with colorful splashes of aqua, which contrast nicely against muted grey and white backgrounds, along with a big, splashy logotype that brings to mind the aesthetic of vintage comic books. 

Designed by: Estudio Iuvaro

Country: Argentina

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