Fabula Branding created this fun design for Lidkon OJCS, in hopes of grabbing younger audience’s attention to explore more sophisticated snack flavors. The bag mimics a treasure map with all sorts of characters and illustrations. The illustrated plastic gets a load of color and topped with curvy balloon typography. A narrative on the bag takes you on a journey across the perilous seas James Cook ventured through, only to discover a bed of crunchy goodness inside.
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