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Argentum Socks

by Barbara Zandvliet on 08/08/2014 | 2 Minute Read

Branding agency Svoe Mnenie assisted Art of Socks, a Russian sock shop, with packaging for its new line of futuristic foot apparel. Containing a special antibacterial silver yarn that resists odor, Argentum claims to prevent foot odor, even in times of high sports activity, heat or long wear.

Wanting to appeal to Art of Socks' unconventional customer base, Svoe Mnenie produced creative packaging details that encourage interaction with consumers.  

Editorial photograph
"Svoe Mnenie chose the design concept of the periodic table and the corresponding brand name – Ag which is an abbreviation from Argentum (silver). The packaging design is a stylish version of the chemical element. We also made a cut-out [to create a] nose in the letter "A." The concept is built on the contradiction: it looks scientific but communicates a silly idea to smell the socks that have no smell."
Editorial photograph Editorial photograph

The cut-out packaging encourages consumers to interact with the product and the bright multicolored gradient feels fun and artistic with a little rock n' roll vibe, since the design recalls imagery from Pink Floyd's Dark Side of the Moon album

Agency: Svoe Mnenie

Country: Russia

Creative Director: Andrey Kugaevskikh

Art Director: Masha Solyankina 

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